One of the traditional platforms of marketing where an image or a video is displayed in multiplex and different theaters. This is used for local marketing and making the presence felt in a big way to reach the audience in between movie breaks. It can be done innovatively by doing some physical promotions in theatres as well along the movie break. If your brand presence is more important then go ahead with this tool as it builds it and gives a comfort feel to the audience and creates trust. Theatre ads are eight times more effective compared to other advertising ads. Cinema audiences are four times more likely to be emotionally engaged than a television audience, and those exposed to ads in the cinema are twice as likely to recall a brand compared to TV.