SMS is one of the oldest traditional mediums of marketing being used from the time they were introduced. This is a viral platform to send messages across a huge number of people. It is used to broadcast a wide range of offers, special invites, and anything that has to be conveyed to large number of crowds in written form. The costing is low comparatively to that of whatsapp but the reach is also low compared to that of whatsapp. The major use of SMS is for affirmation and broadcasting.