Impact of Artificial Intelligence on Display Marketing
Artificial intelligence carries rapid advances and has a transformative and huge impact on Display Marketing. It also carries a mind boggling array of advertising possibilities. To understand the influences of these advanced automated technologies over Display Marketing, let us dive into the concept of Display Marketing.
Artificial Intelligence is a bigger concept and the science and engineering behind computers behaving in human ways as required. It can improve workplace efficiency dynamically and customise user experience as per business requirements also providing demographic segments to target audiences.
With the transformation of digital marketing scenarios where optimized user experience is on the top trend the marketers are adopting artificial intelligence.Machine learning, which people get confused with that they are similar terms but actually machine learning is a subfield of artificial intelligence.
Display marketing is a form of marketing that conveys a brand’s commercial message through graphics, videos, texts, logos and animations or we can say image-based online marketing by frequently targeting particular audiences.