Knowing your Target Customer: Always know your target customer before selling him something. Never sell anything without knowing the requirement.
Communicate: Try to break the silence with small questions, make your customers feel free and then try to listen between the lines. Let your customer list out things and you make a note of it.
Project your vision: Make your customers feel the necessity by showcasing the importance of your product. Never describe the details directly, build a story around the objective and project it in an interesting way so that relation is built.
Create a path: Give time to think and make a feedback call regularly to stick on the same with your customer. Never panic, be confident and clarify every necessary doubt that arises in their mind. Be patient and lead them to your way.
Deliver more: Present more than what’s promised. Give a free-hand to share thoughts and views. Ask them for improvements if required. It will make your customers loyal to your brand.